Welcome Glow N Go

I've got a few extra minutes today, so I thought I'd take a moment to welcome Chelsea with Glow N Go to the Creative Alliance family.  As my newest client, I'm designing a logo, website, business card, direct marketing pieces, and a full line of business forms and stationery for Chelsea with Glow N Go.  Glow N Go is a mobile airbrush spray tan company.  She offers a quality, high end mobile tanning experience complete with all the bells and whistles you'd expect from a business that prides itself on luxury, pampering and top notch customer service.  I can't wait to help Chelsea grow her new business!  Welcome Glow N Go!

Creative Alliance is a graphic design firm in the Lake Zurich area.  We service clients large and small and provide them with superior marketing and advertising.  Website design, logo design, brochures and business cards for businesses are just a few of the services that Creative Alliance offers.

Visit our website at www.creativealliancedesign.com or call 847-533-8403 for more information.

Thanks,

julie@creativealliancedesign.com

branding 101 with Creative Alliance Design in Lake Zurich

Branding - designing the experience before the experience. 


Branding is what your logo, marketing, sales, products and ads say about you as a company.  It is not your product that is branded it is your company as a whole. 


Branding is not about convincing your target market to choose you over your competition.  It is about showing your prospective customers that you are the only company that can do the job they need.  You are the answer to their problem.


To make branding effective your main priority should be to understand the needs and wants of your current customers and your prospective clients.  At every point of public contact you should be analyzing their needs and adjusting your marketing accordingly.  Your branding will then turn into your promise to your customer.  It will be as invaluable to them as it is to you.  


One thing to start considering is analyzing the content of your website. Could you get rid of the 'about us' section of your website and still have your viewers/readers understand your story? If not, make changes and get your branding up to par. Potential customers will make their 1st impression of you within 10 seconds. Make it a good one.


To get your branding off to a good start, employ a good graphic designer or marketing firm to help you create your image.  Creative Alliance takes pride in helping businesses do just this.  Branding is made easy with the experience of Creative Alliance Design in Lake Zurich.  Check us out on the web at www.creativealliancedesign.com or on facebook.  

claiming your listings!

Have you claimed all your free business listings online yet? What a PITA this is.  It is so time consuming, but well worth it.  The more you can claim the better your web presence will be.  Google yourself, then your competition. Make sure all the listings that pop up for you, you've claimed.  Then make sure all the listings that your competition has, you also have.  If you don't claim it or create one.  They are usually free, so what have you got to lose?

For more marketing tips and tidbits, visit me at www.creativealliancedesign.com

Thanks for reading.