Be Honest about your product

One aspect of branding is understanding how your customer thinks.  Knowing what’s difficult for the customer in the experience you provide is a must. If it’s a necessary evil, present it as evidence of what makes it worth the trouble.  For example, with web design, the many complex variables make it hard for clients to understand that a well optimized page my not have the look and feel they exactly wanted, but it will help with their visibility on search engines, like Google.  It is totally worth the trouble to learn a little bit about on off page optimizations and it is worth my trouble to try to explain it as simply as possible.  In the end we both benefit.  They understand the limitations of the design and I have helped brand myself as reliable, knowledgeable and trustworthy.  It's a win, win.

claiming your listings!

Have you claimed all your free business listings online yet? What a PITA this is.  It is so time consuming, but well worth it.  The more you can claim the better your web presence will be.  Google yourself, then your competition. Make sure all the listings that pop up for you, you've claimed.  Then make sure all the listings that your competition has, you also have.  If you don't claim it or create one.  They are usually free, so what have you got to lose?

For more marketing tips and tidbits, visit me at www.creativealliancedesign.com

Thanks for reading.