Thursday, February 16, 2012

Be Honest about your product

One aspect of branding is understanding how your customer thinks.  Knowing what’s difficult for the customer in the experience you provide is a must. If it’s a necessary evil, present it as evidence of what makes it worth the trouble.  For example, with web design, the many complex variables make it hard for clients to understand that a well optimized page my not have the look and feel they exactly wanted, but it will help with their visibility on search engines, like Google.  It is totally worth the trouble to learn a little bit about on off page optimizations and it is worth my trouble to try to explain it as simply as possible.  In the end we both benefit.  They understand the limitations of the design and I have helped brand myself as reliable, knowledgeable and trustworthy.  It's a win, win.

Thursday, February 9, 2012

A Lesson on Branding

To continue my blogging on branding and creating a corporate image, here's another useful tip.

When dealing with customers, or potential customers, involve them on their terms, not yours.  You need to put yourself in their shoes and really understand what they do, what they need to succeed and how they will benefit from your product.  Figure out what they do and do not understand about your product and show them the benefits.  You will soar above your competition when you start showcasing your benefits to them.

Creative Alliance Design in Lake Zurich helps companies create a corporate image.  We will create a brand for you and supply you with the marketing tools you need to be successful, attract and keep customers, and increase your profits.  Contact Creative Alliance to discover all that we offer our clients.  Visit Creative Alliance at  We are more than just a graphic design firm.  Feel free to email me, the owner, directly at

Thanks for following us!

Wednesday, February 8, 2012

Company Branding is about your story not your product

I've been blogging about company branding and how important it is.  Here's another branding tip - The most important thing to figure out, and also the most difficult, is to determine what your story's about and how to communicate it.  Remember, it's not your product that you're branding, it's YOU! The product is what your company sells, but the brand is what your company is about. Communicate this effectively from the beginning and your story will unfold naturally for you and your customers.

If you need help communicating your story and turning it into something that can brand your company, contact Creative Alliance Design in Lake Zurich.  We'll take your story and create some unique marketing pieces that your can use over different platforms for many years to come.  Creative Alliance has helped many businesses brand themselves properly and effectively.  Join our team of successes.

Tuesday, February 7, 2012

branding 101 with Creative Alliance Design in Lake Zurich

Branding - designing the experience before the experience. 

Branding is what your logo, marketing, sales, products and ads say about you as a company.  It is not your product that is branded it is your company as a whole. 

Branding is not about convincing your target market to choose you over your competition.  It is about showing your prospective customers that you are the only company that can do the job they need.  You are the answer to their problem.

To make branding effective your main priority should be to understand the needs and wants of your current customers and your prospective clients.  At every point of public contact you should be analyzing their needs and adjusting your marketing accordingly.  Your branding will then turn into your promise to your customer.  It will be as invaluable to them as it is to you.  

One thing to start considering is analyzing the content of your website. Could you get rid of the 'about us' section of your website and still have your viewers/readers understand your story? If not, make changes and get your branding up to par. Potential customers will make their 1st impression of you within 10 seconds. Make it a good one.

To get your branding off to a good start, employ a good graphic designer or marketing firm to help you create your image.  Creative Alliance takes pride in helping businesses do just this.  Branding is made easy with the experience of Creative Alliance Design in Lake Zurich.  Check us out on the web at or on facebook.