Branding - designing the experience before the experience.
Branding is what your logo, marketing, sales, products and ads say about you as a company. It is not your product that is branded it is your company as a whole.
Branding is not about convincing your target market to choose you over your competition. It is about showing your prospective customers that you are the only company that can do the job they need. You are the answer to their problem.
To make branding effective your main priority should be to understand the needs and wants of your current customers and your prospective clients. At every point of public contact you should be analyzing their needs and adjusting your marketing accordingly. Your branding will then turn into your promise to your customer. It will be as invaluable to them as it is to you.
One thing to start considering is analyzing the content of your website. Could you get rid of the 'about us' section of your website and still have your viewers/readers understand your story? If not, make changes and get your branding up to par. Potential customers will make their 1st impression of you within 10 seconds. Make it a good one.
To get your branding off to a good start, employ a good graphic designer or marketing firm to help you create your image. Creative Alliance takes pride in helping businesses do just this. Branding is made easy with the experience of Creative Alliance Design in Lake Zurich. Check us out on the web at www.creativealliancedesign.com or on facebook.
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