Which age group scans QR Codes most frequently?Although people across all different age groups are using QR Codes, people ages 35-44 are scanning QR Codes the most.
Does gender influence who scans QR Codes? A Mobio study shows that 64% of QR Codes were scanned by females-wow!
Does gender influence who scans QR Codes? A Mobio study shows that 64% of QR Codes were scanned by females-wow!
Why are people scanning QR Codes? 87% of people are scanning QR Codes to get additional product information. However, the newest trend is to use QR Codes to make payments. Right now, only about 5% of QR Codes scans are for making a payment; however, mobile payment grew 118% in the last quarter of 2010. Last year, Starbucks launched mobile payment as an experiment, but it's now accepting it at all retail locations in the US.
Which smartphone platform scans more QR Codes? 68%iPhone compared to 26% Android
Growth? Perhaps the most impressive statistic is that both studies show a 1,200% growth in the scanning of QR Codes over just the last 6 months of 2010.
Growth? Perhaps the most impressive statistic is that both studies show a 1,200% growth in the scanning of QR Codes over just the last 6 months of 2010.
By the way, if you'd like more details about either study, here are links to both the Mobio Identity Systems study, or an Infographic that summarizes the JumpScan findings.
If this short post has convinced you of the value of including QR Codes in your marketing, but you don't know where to start, then you need to contact Creative Alliance Graphic Design in Lake Zurich. www.creativealliancedesign.com
QR Codes are a must and custom one shows you are ahead of the trend. Get one today before you lose out on even more business!
julie@creativealliancedesign.com
Thanks for reading!
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