Here's tip #2 as promised. A few days late...dealing with sick kids at home is no fun!
No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
For more information on how to market your business on a small budget, visit my other blog at www.creativealliancedesign.com
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