Welcome Glow N Go

I've got a few extra minutes today, so I thought I'd take a moment to welcome Chelsea with Glow N Go to the Creative Alliance family.  As my newest client, I'm designing a logo, website, business card, direct marketing pieces, and a full line of business forms and stationery for Chelsea with Glow N Go.  Glow N Go is a mobile airbrush spray tan company.  She offers a quality, high end mobile tanning experience complete with all the bells and whistles you'd expect from a business that prides itself on luxury, pampering and top notch customer service.  I can't wait to help Chelsea grow her new business!  Welcome Glow N Go!

Creative Alliance is a graphic design firm in the Lake Zurich area.  We service clients large and small and provide them with superior marketing and advertising.  Website design, logo design, brochures and business cards for businesses are just a few of the services that Creative Alliance offers.

Visit our website at www.creativealliancedesign.com or call 847-533-8403 for more information.

Thanks,

julie@creativealliancedesign.com

Be Honest about your product

One aspect of branding is understanding how your customer thinks.  Knowing what’s difficult for the customer in the experience you provide is a must. If it’s a necessary evil, present it as evidence of what makes it worth the trouble.  For example, with web design, the many complex variables make it hard for clients to understand that a well optimized page my not have the look and feel they exactly wanted, but it will help with their visibility on search engines, like Google.  It is totally worth the trouble to learn a little bit about on off page optimizations and it is worth my trouble to try to explain it as simply as possible.  In the end we both benefit.  They understand the limitations of the design and I have helped brand myself as reliable, knowledgeable and trustworthy.  It's a win, win.

Company Branding is about your story not your product

I've been blogging about company branding and how important it is.  Here's another branding tip - The most important thing to figure out, and also the most difficult, is to determine what your story's about and how to communicate it.  Remember, it's not your product that you're branding, it's YOU! The product is what your company sells, but the brand is what your company is about. Communicate this effectively from the beginning and your story will unfold naturally for you and your customers.

If you need help communicating your story and turning it into something that can brand your company, contact Creative Alliance Design in Lake Zurich.  We'll take your story and create some unique marketing pieces that your can use over different platforms for many years to come.  Creative Alliance has helped many businesses brand themselves properly and effectively.  Join our team of successes.  www.creativealliancedesign.com

julie@creativealliancedesign.com